Michelle Prefers

Aweber is one of the leading companies that develop e-mail marketing software so you can send out pre-scripted e-mails to your client lists, or do broadcasts.

As you are reading this, you probably have an online business and you know the importance of having one or more client lists. That’s what Aweber software is for, it makes it easier for you to create these lists and manage them!

Here’s How it Works

• First, you write the e-mails and tell Aweber when and to which lists to send your e-mails – a welcome e-mail upon signing up for your newsletter, reminder on the second day, promotion on the forth day, whatever you decide;
• Then you create the “sign up form” via Aweber software – it is easy and quick – write your questions, and decide in what order you want them to be (you can always change both the questions and their order);
• put the code on your website –  now it is ready to be used!
• Create more e-mail messages scheduled to be sent out for different reasons.

Aweber helps you to bond with your clients on your lists, find out what they need, and eventually to increase your sales.

In addition, I also send surveys that I create myself with this survey software – it is very important to know what your customers need and what they think of you.

And here is exactly why I use Aweber

• Aweber allows me to use a different address for every list. According to Can Spam laws, you have to use a snail mail address in order to be able to send out e-mails to your list. With Aweber I can change that address for each client list! I don’t have to create a different Aweber account for every company or website I own; I just tweak each list according to how I want the public to see it.
• Aweber also has ways to track who is buying from your list. This way you can send out different e-mails just to the people who haven’t purchased.
• Aweber gives e-mail web analytics – it tracks how many people open the e-mails, how many bounces I have, what time of the day e-mails get opened and so on.
• Aweber tells you which version of your e-mail (long or short) people like more.
• Aweber has also come out with blog newsletters for your blog instead of just using RSS Feed which not everyone reads.
• I believe that Aweber gets my e-mails delivered at a higher rate than 1shoppingcart does.

So as you can see, Aweber is one of the top notch list building e-mail delivery systems and they keep on adding new features.

For those reasons I recommend Aweber, as they are used by the majority of netrepreneurs.

I hope I helped educate you in some way.

Michelle

1shopping cart (also known as Marketer’s Choice) also has an e-mail or newsletter service software service and you can create unlimited lists, but you can’t change the snail mail address like you can in Aweber.

It’s a little more basic than Aweber’s list software, so if you are looking for a more robust e-mail or newsletter software, then I recommend you go with Aweber, BUT what 1shopping cart has that Aweber doesn’t, is a Pro Package that includes the following:

• a shopping cart, so what this means is that when someone purchases from you, you can have a list created that they automatically get put on. They don’t have to opt-in (meaning they don’t have to click on a link to approve going on your list because they already purchased from you.), so they can start getting e-mails right away.
• of course you can broadcast out to the list as well (all e-mail or newsletter software should have this feature) which means you can send out special announcements to your list that aren’t pre-created.
• they have a tracking system. Basically what you do is create a special URL which you put underneath words or a banner or whatever. Any time someone clicks on the text ad or banner ad and signs up or purchases your products, the URL will track this. You can put these URLs literally anywhere you are marketing, even on your Google AdWords campaigns.Then you can see which ads/banners, etc. are giving you the best results and adjust your marketing campaigns accordingly.This also allows you to do split testing with 3 different website URLs, and this is a VERY good feature to have.
• affiliate software. You can start your own affiliate program and not have to bother with purchasing more software, it all comes under one roof.
• forms - you can create forms with them and put them on your site, but I only use this for their auto responder part, or to collect a list if I’m about to launch a new product and then I want to announce it to that list.
• analytics area - now I really haven’t used this since they launched it several months back, as I prefer using Google’s Analytics software, but the point is that 1shopping cart has it now.

So once you get the Pro Package, the savings are clearly evident because getting all those services separately would cost you a ton more, and if you aren’t sure, they do offer a free one month trial I believe, at least that’s what I went on initially and I’ve been with them for almost 3 years now.

Also most of the online internet marketers and online copywriters use one shopping cart and have been with them for years. In fact Marketer’s Choice is the same as 1shopping cart, it was just branded by one of the leading online marketers so he could sell it himself.

Let me know how it works for you. 

Michelle